Modernity is characterized by a significant transformation of all types of life activity, including professional activity and economic order. Today one of the dominating definitions of modernity is innovation, which is understood in the broadest sense as the creation and implementation of new, previously non-existent methods of production, communication, and support for human activities. First of all, it is the Internet, mixed (human-computer) decision-making technologies, ranking access systems, assess the effectiveness and quality of various activities. Certainly, all this could not but affect the subject, labor, and interpersonal relations.

The joint international conference is initiated and organized under the leadership of Rectors and Directors of three partners: Ural Federal University – URFU – acting as the Hosting University (Russia) Universidad Central Marta Abreu de Lad Vilas - UCLV (Cuba), Academic International Network - ACINNET (Brazil, LatAm, Portugal). It is dedicated to the analysis of the impact of innovation on society, social relations, labor transformation, and the search for resources to assess the risks and social consequences of innovation. The organizers also believe that the conference will give the start of joint research of faculty and students, the implementation and development of innovative projects that are in demand by the society of the participating countries, and the exchange of experience in effective and socially responsible innovation implementation.